Your traffic never turns into calls.
Visitors arrive from broad articles, then leave. None of them are buyers.
SEO for B2B companies
A B2B SEO consultant who has sold to businesses.
I’m a B2B SEO consultant for small firms that sell to other businesses. After 12 years selling B2B, I build search around how business buyers actually shortlist: problem searches, comparisons, pricing questions and the name checks they run before a call. It runs on a monthly plan from £995.
Free, 15 minutes, no pitch. I’ll search your business before we speak.
Definitely give Gareth a try if you’re looking for a full stack marketer.Rich, Rich and Niche Academy · see the video reviews
- From £995a month, cancel any month
- 1–2 daysfor a quick job
- 12 yearsin sales first
Sound familiar?
Signs B2B search isn’t feeding your pipeline.
Buyers shortlist you, then go quiet.
After a referral or a cold call, prospects search you. If they find little, the deal stalls.
You rank for words nobody uses.
Your site uses your industry’s jargon. Your buyers search in plain words.
How it goes
- 1
Audit
Technical health, what you rank for now, and which buyer searches competitors already own.
- 2
Map
Searches grouped by buying stage, with one page for each.
- 3
Build
Service, comparison and pricing pages first, because they bring enquiries.
- 4
Measure
Enquiries and pipeline from search, tracked in your CRM, judged over months.
Proof
Done before.
Search and AI-answer work on my own web studio: 566 search impressions and a ChatGPT citation in its first 30 days (reported by me). See all work
Website · SEO / GEO · Own project · 2026
1 Week Sites
Positioning, brand, offer and site structure for my own web studio, then 30 days of search and AI-answer work.
- Search impressions
- 566
- ChatGPT citations
- 1
First 30 days, reported by me. No clicks, enquiries or sales claimed for that period.
Want results like these? Start with a free 15-minute call. No pitch.
Straight answer
What B2B SEO won’t do.
B2B searches are small in volume and buying cycles are long, so SEO supports your sales team rather than replacing it. Expect months, not weeks, and judge it on pipeline, not traffic.
What does a B2B SEO consultant do?
A B2B SEO consultant gets your business found by other businesses when they search for a supplier. That means researching how your buyers search, then building and fixing the pages that answer them.
How is B2B SEO different from B2C SEO?
B2B searches are fewer, more specific and worth more each. Several people often check you before anyone gets in touch, so comparison, pricing and proof pages matter more than volume.
Do low search volumes matter?
Not much. A B2B search with 20 visits a month can still be worth a contract. Keyword tools often under-count these searches too.
How long does B2B SEO take?
Technical fixes can show within weeks. New pages usually take two to six months to settle, and the payback shows up in pipeline over a longer sales cycle.
Does B2B SEO help with AI search?
Yes. Business buyers increasingly ask ChatGPT and Google’s AI Overviews for supplier shortlists, and those answers draw on pages that rank and on what other sites say about you.
Free · 15 minutes · No pitch
Book your free 15-minute call.
Pick a time. I'll search you the way your buyers do before we speak, and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.
Prefer to write or call? [email protected] · 07451 260050 · or run the six-minute search check.