Every call goes differently.
No shared opener, no agreed questions, so results depend on who picks up.
Service 04 of 06 · Sales enablement
B2B sales training for teams of one to ten.
B2B sales training for small sales teams and founders who sell. After 12 years in sales, I write the scripts and playbooks, train your team to use them, and set up the follow-up they will actually keep doing.
Free, 15 minutes, no pitch. I’ll search your business before we speak.
Definitely give Gareth a try if you’re looking for a full stack marketer.Rich, Rich and Niche Academy · see the video reviews
- From £995a month, cancel any month
- 1–2 daysfor a quick job
- 12 yearsin sales first
Sound familiar?
Signs your team needs sales training.
You get the meetings. Then you lose them on the call or in follow-up. This is where I’m different from most marketers. I spent twelve years selling, much of it on the phone, and managed a sales floor of more than 20 agents. I’ll give your team the words, the steps and the follow-up that turn interest into booked work.
The same objections win.
“Send me an email.” “We’ve already got someone.” “Not right now.” Your team hasn’t got good answers.
Follow-up depends on memory.
Prospects who said “not now” never hear from you again.
What done looks like
What good sales training changes.
These are the four things I build towards and check every month. If one of them isn't true yet, that's where the next request goes, so you always know what has changed and why.
- 01One way of opening a call
- 02Answers to the objections you actually hear
- 03Follow-up that runs on a schedule
- 04A playbook a new starter can learn from
The difference
Sales training, coaching or enablement: what’s the difference?
Sales training teaches the skills, sales coaching improves them over time, and sales enablement gives your team the scripts, playbooks and follow-up to use every day. Small teams usually need the training and the tools together, which is what this service covers.
- Playbook
- How your team handles a sale from first call to close: the questions, the answers and the next step.
- Scripts
- Openers, voicemails and talk tracks that sound like your team, not a template.
- Objections
- Written answers to the reasons buyers give for not going ahead, tested on real calls.
- Follow-up
- The emails, calls and timing after “not now”, so warm leads don’t go cold.
Proof
The B2B sales experience behind the training.
I started on the phones in 2014 and spent the next twelve years selling: telesales, B2B accounts, inbound and outbound. I was a top-three seller on a team of 18, and in 2024 I managed a team of more than 20 agents. Since 2023 I’ve been building the marketing too: websites, funnels, and the CRMs behind them.
I know what happens after a lead comes in, because I was usually the one picking up the phone. Everything I build is judged by whether it turns into a conversation with a buyer.
Twelve years in sales since 2014, including team manager of 20+ agents across concurrent campaigns (self-reported).
What that means for you.
- Marketing built around the sales. Pages, funnels, and follow-up are shaped by how buyers actually decide, and by what makes them pick up the phone.
- Help for whoever does the selling. Scripts, playbooks and objection handling from someone who’s used them on a live sales floor.
- One person, start to finish. The person you speak to is the person who does the work. There’s no account manager in between.
- Straight answers. Every update shows what moved and what didn’t. If something isn’t working, I’ll tell you and change it.
Want this for your team? Start with a free 15-minute call. No pitch.
Questions
Questions about B2B sales training.
Something else? Email [email protected] or call 07451 260050.
Free template Free sales playbook templateHow much does sales training cost for a small business?
With me, call scripts, objection sheets and follow-up emails are quick requests on any plan from £995 a month. A full sales enablement kit with a training session is a big build: included on Growth Desk at £1,950 a month, or quoted separately on Foundations.
Will you make the calls for us?
No. I don’t make cold calls for clients. I’ll train your team, write the scripts and build the follow-up so their calls go further.
Do you train teams in person?
Training is usually on Google Meet, so your team can join from anywhere in the UK. In-person sessions in Suffolk and nearby are possible on the Partner plan.
Is cold calling still legal in the UK?
Yes, with rules: screen against TPS and CTPS, show your number, say who you are. My cold calling article covers the details.
The other five
-
Websites
Fast, clear sites that turn a search into an enquiry.
-
Funnels
Landing pages, lead magnets and follow-up that join up.
-
SEO/GEO
Get found on Google and named by AI assistants.
-
AI & Automation
AI set up properly, so it saves hours instead of adding work.
-
CRM
A CRM that catches every lead and chases them for you.
Free · 15 minutes · No pitch
Give your team a better playbook this month.
Pick a time. I'll search you the way your buyers do before we speak, and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.
Prefer to write or call? [email protected] · 07451 260050 · or run the six-minute search check.