Notes from the phones and the build.
What I've learned selling for twelve years and building marketing since. Numbers come with what they're out of. If something didn't work, I say so.
- Cold calling and sales craft
- Pipeline and lead generation
- Marketing that gets customers
- Sales and marketing together
- Go-to-market engineering
- Tools
- Build in public
Why most appointments come from callbacks, not first calls
And what that does to how you should measure anyone on the phones.
Read the articleMore from the blog.
4 published, 1 on the way.
Is cold calling dead? No, you’re just bad at it (and here’s the UK law)
The real numbers with what they’re divided by, the stats that are zombies, and what TPS and CTPS mean for you.
Speed to lead: the cheapest fix on most sales floors
How long enquiries wait for a reply, and why the first hour matters more than the script.
How to get your business recommended by ChatGPT
What AI answers lean on, what my own small test showed, and a checklist you can work through this week.
How much does a fractional CMO cost in the UK?
Day rates, retainers and the hidden cost of direction without delivery, with UK figures and sources.
Longer reads and things to use.
Tool
Six-minute search check
Score what buyers see when they search you.
Run the check
Guide
How to use AI for marketing
For owners with no time and no marketer.
Read the guide
Guide
B2B lead generation when you are the sales team
Who you’re for, one channel, follow-up that works.
Read the guide
Template
Sales playbook template
Nine sections your team uses on every call.
Get the template
Template
Marketing Source of Truth
Tell your AI who you are once, not every time.
Get the templateRather I just did it.
I'll search you the way your buyers do and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.
Prefer to write? hello@garethrswray.com