Rich and Niche Academy
Rebuilding an ad around what the buyer wants
Clicks: 1,257 → 4,063
Figures from my published case study, two-week test. Reported by me; ad-account export not shown.
Every project here is labelled paid, service swap, cohort or own project, and every number says where it came from. Where I don't have a figure, I say that too.

Rebuilding an ad around what the buyer wants
Clicks: 1,257 → 4,063
Figures from my published case study, two-week test. Reported by me; ad-account export not shown.
A search-led website for a lead-generation agency
Live: 23 Sep 2026
No search numbers yet. Built in exchange for help with ads, not paid in cash.
A coaching site with free tools and lead magnets
Reported in my case study from organic promotion; the period differs between two write-ups, so treat as indicative.
Short lines from longer videos. Where a testimonial came from a service swap, it says so next to the name.
“Definitely give Gareth a try if you’re looking for a full stack marketer.”RichRich and Niche Academy
“It’s not just going to be some AI slop, it’s going to be next level.”Lewis FordUnlimitely · Service swap
“Within a few hours, it will come back to you perfect.”Mac NowickiMN Online Coach · Service swap
A client paid me for the work.
I did the work in exchange for the client’s help, with no cash changing hands.
Done while learning in a group, on a real business’s campaign.
My own business. The results are mine, so I say so.
I'll search you the way your buyers do and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.
Prefer to write? hello@garethrswray.com