A coaching site with free tools and lead magnets
A coaching website with free tools and lead magnets wired into email capture, so the business no longer depends on one social platform.
- Client
- MN Online Coach
- What I did
- Website · Lead magnets
- Year
- 2026
- Commercial context
- Service swap, no cash
Mac, an online fitness coach, ran his business almost entirely through Instagram. He wanted a site that sounded like him, a useful free tool, and a way to turn visitors into email subscribers or conversations, without it eating his time.
- 01A hand-coded coaching site with service, method, results, about and blog pages, in Mac’s own visual identity
- 02A free three-step TDEE and macro calculator
- 03A protein-guide landing page with an email form
- 04A one-off giveaway page
- 05All of it connected, so a visitor can go from a free tool to the mailing list
30
My case study reports 30 people joining Mac’s mailing list after he promoted the first landing page organically.
Source Reported in my case study from organic promotion; the period differs between two write-ups, so treat as indicative.
One write-up says those 30 came within a day and another says within seven days, so treat the figure as indicative until I’ve pinned down the period. It was a service swap, because Mac is my own coach.
“Within a few hours, it will come back to you perfect.”Mac NowickiMN Online Coach · Service swap
This work sits under Funnels. Landing pages, lead magnets and follow-up that join up.
Start with a free 15-minute look.
I'll search you the way your buyers do and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.
Prefer to write? hello@garethrswray.com