A fractional CMO is a part-time marketing lead: they set the plan and usually hire others to deliver it. I do both. I set the plan with you, then build it myself, from the website to the CRM. For a small business that needs work done, not just direction, that’s often the better fit.
A fractional marketing director who only advises leaves you hiring a team to deliver. That’s two costs.
A senior marketing hire is a big fixed cost. Part-time help that flexes month to month is easier to carry.
I spent 12 years selling, so the marketing I build is shaped around how deals actually close.
Each one is a request on our shared board. You set the order; I do them one at a time.
| Question | Me | Fractional CMO | Full-time marketing manager |
|---|---|---|---|
| Sets the plan | Yes | Yes | Sometimes |
| Does the work | Yes, all six services | Usually delegates | Yes, with limits |
| Commitment | Month to month | Often a monthly retainer | Employment contract |
| Typical cost | From £995 a month | Often several thousand a month | Salary plus NI, pension and tools |
I haven’t held a CMO title. If you need someone to run a large marketing department, manage a big budget or sit on your board, hire an experienced fractional CMO. If you need the work done well by someone who understands sales, talk to me.
“Definitely give Gareth a try if you’re looking for a full stack marketer.”RichRich and Niche Academy
“It’s not just going to be some AI slop, it’s going to be next level.”Lewis FordUnlimitely · Service swap
“Within a few hours, it will come back to you perfect.”Mac NowickiMN Online Coach · Service swap
£995/ month
For steady fixes and content, with no big build planned.
Book a call What’s included£1,950/ month
For getting the website, funnel and follow-up built, then kept working.
Book a call What’s included£3,950/ month
For a growing team that wants a senior hand on marketing and sales every week.
Book a call What’s includedPrices exclude VAT where it applies. Billed monthly. Pause or cancel before your next billing date.
A fractional CMO leads marketing part-time: strategy, budget, hiring and reporting, usually for a few days a month. Most direct a team or agencies rather than doing the work themselves.
In the UK, fractional CMOs commonly charge a day rate or a monthly retainer, and retainers often run into several thousand pounds a month. My plans start at £995 a month and include the doing.
It is if you already have people or agencies to direct. If you don’t, you’ll pay for direction and then pay again for delivery. A hands-on lead who does both is usually better value at that stage.
Yes. Start on Foundations and move to Growth Desk or Partner when there’s a big build coming. Plans change from your next billing date.
I'll search you the way your buyers do and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.
Prefer to write? hello@garethrswray.com