Traffic, but no enquiries.
People land on the site and leave without leaving a name.
Service 02 of 06 · Lead generation
Lead generation services that bring enquiries to you.
My lead generation services build the system that brings enquiries in: a landing page, something worth swapping an email for, follow-up emails, a booking link and tracking. It’s inbound lead generation for UK small businesses. No bought leads, no cold calls, and every lead is yours.
Free, 15 minutes, no pitch. I’ll search your business before we speak.
Definitely give Gareth a try if you’re looking for a full stack marketer.Rich, Rich and Niche Academy · see the video reviews
- From £995a month, cancel any month
- 1–2 daysfor a quick job
- 12 yearsin sales first
Sites I’ve designed and built
Sound familiar?
Signs your lead generation is leaking.
People visit. Nobody enquires. The ones who do go quiet. A funnel is just the path from stranger to booked call. I build each step, the page, the free thing, the emails and the booking, and make sure they hand over to each other properly.
Leads go cold.
Someone downloads your guide and never hears from you again.
You can’t see where it breaks.
No tracking, so you don’t know which step is losing people.
What done looks like
What inbound lead generation looks like when it works.
These are the four things I build towards and check every month. If one of them isn't true yet, that's where the next request goes, so you always know what has changed and why.
- 01A page built around one offer
- 02A free thing worth swapping an email for
- 03Follow-up that runs without you
- 04Numbers for every step
How it works
How inbound lead generation works.
Six steps from first call to enquiries arriving on their own. The offer comes first, because a clever page can’t fix an offer nobody wants.
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A 15-minute call
You tell me who you want to hear from. I tell you whether a funnel is the right fix.
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Offer and audience
We agree who it’s for and the one thing the page asks them to do.
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Lead magnet
A guide, checklist or calculator your buyers would actually use.
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Landing page and capture
The page, the form and the welcome email, tested on a phone.
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Follow-up and booking
Four to six emails and a booking link, so “not now” doesn’t mean “never”.
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Track and improve
Every step is measured, and each month I fix the step losing the most people.
How it works
What is a lead generation funnel?
A lead generation funnel is the path from stranger to sales call. It works when every step hands over to the next: someone finds you, swaps an email for something useful, gets follow-up that builds trust, then books a call. It is inbound lead generation, with no cold calling.
- Reach
- Where people first find you: search, LinkedIn, referrals or ads pointing at one clear page.
- Capture
- A landing page and a free guide, checklist or calculator worth swapping an email for.
- Follow-up
- Emails that answer the next question and build trust until they are ready to talk.
- Booking
- One easy way to book a call, with tracking so you can see which step loses people.
Your options
Lead generation agency, pay-per-lead or your own funnel?
All three can fill a diary. The difference is where the leads come from and what you keep when you stop paying.
Your own funnel (me)
- How leads arrive
- They find you and choose to get in touch
- Typical cost
- From £995 a month; a full funnel is included on Growth Desk at £1,950
- What you own
- The pages, emails, lead magnet and list
- When you stop paying
- The system keeps working
- Best for
- Building demand that lasts
A pay-per-lead company
- How leads arrive
- Bought from campaigns the provider runs
- Typical cost
- One UK provider lists from £15 a lead or £130 a booked appointment
- What you own
- The leads you’ve paid for
- When you stop paying
- Leads stop
- Best for
- Filling a gap fast
Telemarketing or appointment setting
- How leads arrive
- Someone calls on your behalf
- Typical cost
- Usually a monthly fee; ask for the cost per appointment
- What you own
- The appointments booked
- When you stop paying
- Calls stop
- Best for
- Filling a sales team’s diary
Cost
How much do lead generation services cost?
With me, a full lead generation funnel is a big build. It’s included on Growth Desk at £1,950 a month, included on Partner at £3,950, or quoted separately on Foundations at £995. Single parts, such as a landing page or a nurture sequence, are standard requests on any plan. For comparison, one agency’s 2026 estimate puts a simple funnel at £2,500 to £6,000 to build, and pay-per-lead providers charge for every lead.
What a sales funnel costs in the UK
£1,950
a month on Growth Desk, with a full funnel as your big build
£995
a month on Foundations, for single parts like a landing page or emails
£3,950
a month on Partner, big builds included
Yours
the pages, the emails and the list, from day one
£2,500 to £6,000
to build a simple funnel, one agency’s 2026 estimate
Proof
Inbound lead generation, done before.
Lead magnets, free tools and email capture for a coaching business, so it no longer depends on one social platform. See all work
Funnel · CRM · Paid project · 2024
Aspire 1 Coaching
A landing page, an ebook lead magnet, a GoHighLevel pipeline and automated follow-up emails, joined up as one funnel for a coaching business.
- Before
- No way to capture leads online
- After
- Working funnel
No lead count published. The business has since become a gym.
Website · Lead magnets · Service swap · 2026
MN Online Coach
A coaching website with free tools and lead magnets wired into email capture, so the business no longer depends on one social platform.
- Early sign-ups
- 30
Reported in my case study from organic promotion; the period differs between two write-ups, so treat as indicative.
Website · SEO · Service swap · 2026
Unlimitely
A 29-page search-led site for a lead-generation agency: pages built around what builders search for, six comparison pages, three guides and two free tools.
- Built in
- 2 sprints
- Live
- 23 Sep 2026
No search numbers yet. Built in exchange for help with ads, not paid in cash.
Want results like these? Start with a free 15-minute call. No pitch.
Straight answer
What I don’t do.
I don’t sell leads, book appointments for you or make cold calls. If you need meetings in the diary next week, a telemarketing firm will be faster. A funnel takes a few weeks to build and then gets better month by month, and everything it collects is yours.
Questions
Questions about lead generation services.
Something else? Email [email protected] or call 07451 260050.
Free guide B2B lead generation when you are the sales teamHow much do lead generation services cost?
With me, a full funnel is included on Growth Desk at £1,950 a month, and single parts such as a landing page are standard requests on any plan from £995 a month. Pay-per-lead providers charge per lead instead; one UK provider lists from £15 a lead or £130 a booked appointment.
Do you sell leads or book appointments?
No. I build the system that brings enquiries in: the page, the lead magnet, the follow-up and the booking link. The people who get in touch chose you, and their details stay in your own email tool or CRM.
Is inbound lead generation better than pay-per-lead?
It depends on what you need. Pay-per-lead is faster to switch on and stops when you stop paying. Inbound lead generation takes a few weeks to build, but the pages, emails and list keep working, and you’re not paying for every name.
How long until a funnel brings in leads?
A full funnel takes two to four weeks to build, mostly agreeing the offer and writing the words. How fast leads arrive then depends on the traffic you point at it: search, LinkedIn, referrals or ads.
Do I need ads for lead generation to work?
No. A funnel works with any traffic: search, referrals, LinkedIn or your own calls. I don’t run paid ads, but I’ll build the pages your ads point at.
Which email or CRM tool do you use?
Whatever you already have, if it does the job. If you’ve got nothing, I’ll suggest something simple and cheap, then set it up around how you already sell.
The other five
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Websites
Fast, clear sites that turn a search into an enquiry.
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SEO/GEO
Get found on Google and named by AI assistants.
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Sales training
Scripts, playbooks and follow-up from 12 years on the phones.
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AI & Automation
AI set up properly, so it saves hours instead of adding work.
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CRM
A CRM that catches every lead and chases them for you.
Free · 15 minutes · No pitch
Fill your pipeline with people who chose you.
Book a free 15-minute look. I’ll check where your enquiries come from now and tell you the first part of the funnel I’d build.
Prefer to write or call? [email protected] · 07451 260050 · or run the six-minute search check.