Gareth Wray 07451 260050 Book a free call
Service 04 of 06 · Sales training

Sales training for small B2B teams, from 12 years on the phones.

B2B sales training for founders who sell and teams of one to ten. I spent 12 years in sales and ran a team of more than 20. I write your scripts and playbook, train your team on them over Google Meet, then coach them on real calls until it sticks. From £995 a month.

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Free, 15 minutes, no pitch. I’ll search your business before we speak.

Definitely give Gareth a try if you’re looking for a full stack marketer. Rich, Rich and Niche Academy · see the video reviews
  • From £995a month, cancel any month
  • 1–2 daysfor a quick job
  • 12 yearsin sales first
Example call playbook: an opener, answers to common objections and a follow-up sequence
Sound familiar?

Signs your team needs sales training.

You get the meetings. Then you lose them on the call or in follow-up. This is where I’m different from most marketers. I spent twelve years selling, much of it on the phone, and managed a sales floor of more than 20 agents. I’ll give your team the words, the steps and the follow-up that turn interest into booked work.

01

Every call goes differently.

No shared opener, no agreed questions, so results depend on who picks up.

02

The same objections win.

“Send me an email.” “We’ve already got someone.” “Not right now.” Your team hasn’t got good answers.

03

Follow-up depends on memory.

Prospects who said “not now” never hear from you again.

What you can ask for

Sales training and coaching: what’s included.

Each of these is one request. Add it to your board, put it in order, and I'll do it when it reaches the top.

All included on Growth Desk and Partner. Foundations covers quick and standard jobs; big builds are quoted separately.

Compare the three plans

  1. Call script or objection sheet

    1–2 days

    Opener, questions and answers to the objections your team hears most.

  2. Follow-up emails

    1–2 days

    Up to three emails for one stage of your sales process, ready to send.

  3. Call review and coaching

    1–2 days

    Recorded calls reviewed, with written notes for each person and one thing each to change next week.

  4. Training session

    1 day

    Up to an hour with your team on Google Meet, on one skill: openers, objections or follow-up.

  5. Strategy call

    1 day

    Up to an hour on Google Meet. Counts as a one-day request.

  6. Sales playbook, one segment

    3–7 days

    Ideal customer, call flow, scripts, objections and follow-up steps.

  7. Sales training kit

    7+ days

    Playbook, scripts, email sequences, battle cards and one training session.

What done looks like

What good sales training changes.

These are the four things I build towards and check every month. If one of them isn't true yet, that's where the next request goes, so you always know what has changed and why.

  • 01One way of opening a call
  • 02Answers to the objections you actually hear
  • 03Follow-up that runs on a schedule
  • 04A playbook a new starter can learn from
How it works

How my sales training works.

Six steps from first call to a team that sells the same way. I listen before I write anything, because the best answers are usually already on your calls.

  1. A 15-minute call

    You tell me how your team sells now. I tell you whether training is the right fix.

  2. Listen first

    I listen to recorded calls and read your follow-up emails to see where deals stall.

  3. Write the playbook

    Openers, questions, objection answers and next steps, in your team’s words.

  4. Train the team

    Short sessions on Google Meet, one skill at a time.

  5. Coach on real calls

    I review new recordings and send each person notes and one thing to change.

  6. Review each month

    What’s working stays in the playbook; what isn’t gets rewritten.

The difference

Sales training, coaching or enablement: what’s the difference?

Sales training teaches the skills, sales coaching improves them over time, and sales enablement gives your team the scripts, playbooks and follow-up to use every day. Small teams usually need all three together, which is what this service covers.

Playbook
How your team handles a sale from first call to close: the questions, the answers and the next step.
Scripts
Openers, voicemails and talk tracks that sound like your team, not a template.
Objections
Written answers to the reasons buyers give for not going ahead, tested on real calls.
Follow-up
The emails, calls and timing after “not now”, so warm leads don’t go cold.
Your options

A sales trainer, a training company or an online course?

All three can teach selling. The difference is how much of it is built around your calls, your buyers and your team.

That’s me

A trainer who sold (me)

Who it’s for
Founders and teams of one to ten
Typical cost
Plans from £995 a month, scripts and follow-up included
Built around your calls
Yes: your scripts, your objections, your recordings
After the training
Coaching and script updates each month

A sales training company

Who it’s for
Larger teams, often up to 20 per workshop
Typical cost
One UK firm publishes workshops from £12,000 a day for up to 20
Built around your calls
A set course, adapted to you
After the training
Usually a paid follow-up option

An online sales course

Who it’s for
People learning on their own
Typical cost
A one-off course fee
Built around your calls
No
After the training
Nothing
Cost

How much does sales training cost in the UK?

With me, scripts, objection sheets, follow-up emails, call reviews and training sessions are standard requests on any plan from £995 a month. A full sales training kit is a big build, included on Growth Desk at £1,950 and Partner at £3,950. For comparison, one UK firm publishes in-house B2B workshops from £12,000 a day, or £22,000 for two days, for up to 20 people.

Plans and prices
£995 a month on Foundations: scripts, follow-up, call reviews and training sessions
£1,950 a month on Growth Desk, with a full sales training kit as your big build
£3,950 a month on Partner, big builds included, in person in Suffolk if you want it
12 years in sales, including running a team of 20-plus
£12,000 a day for one UK firm’s published B2B workshop, up to 20 people
Gareth Wray, marketing consultant in Ipswich
Proof

The sales experience behind the training.

I started on the phones in 2014 and spent the next twelve years selling: telesales, B2B accounts, inbound and outbound. I was a top-three seller on a team of 18, and in 2024 I managed a team of more than 20 agents. Since 2023 I’ve been building the marketing too: websites, funnels, and the CRMs behind them.

I know what happens after a lead comes in, because I was usually the one picking up the phone. Everything I build is judged by whether it turns into a conversation with a buyer.

I spent twelve years in sales, starting on the phones in 2014. At one lead-generation firm I was in the top three of 18 agents, at 3.2 sales an hour against a target of 2.0. I’ve booked more than 200 appointments, nine of them in one day, and in 2024 I managed a team of more than 20 agents. These are my own records.

What that means for you.

  • Marketing built around the sales. Pages, funnels, and follow-up are shaped by how buyers actually decide, and by what makes them pick up the phone.
  • Help for whoever does the selling. Scripts, playbooks and objection handling from someone who’s used them on a live sales floor.
  • One person, start to finish. The person you speak to is the person who does the work. There’s no account manager in between.
  • Straight answers. Every update shows what moved and what didn’t. If something isn’t working, I’ll tell you and change it.
More about me and the full career line

Want this for your team? Start with a free 15-minute call. No pitch.

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Straight answer

What sales training won’t fix.

Training can’t save a weak offer or a list of the wrong people. If buyers don’t want what you sell, better scripts only lose them faster. And I don’t make calls for you: your team does the selling, and I make them better at it.

Questions

Questions about sales training.

Something else? Email [email protected] or call 07451 260050.

Free template Free sales playbook template

How much does sales training cost in the UK?

With me, scripts, call reviews and training sessions are standard requests on monthly plans from £995. A full training kit is included on Growth Desk at £1,950 a month. One UK firm publishes in-house workshops from £12,000 a day for up to 20 people.

What’s the difference between sales training and sales coaching?

Sales training teaches a skill, usually in a session. Sales coaching improves it over weeks, by listening to real calls and giving each person one thing to change. Most small teams need both, and that’s how I run it.

Is online sales training as good as in person?

For small teams, yes, if it’s built around your own calls. Short sessions on Google Meet fit around the working day, and recorded calls make the coaching specific. In-person sessions in Suffolk and nearby are possible on the Partner plan.

Do you train sales managers?

Yes. Often the founder or team lead is the one who has to coach everyone else, so I show them how to review a call, give one clear note and keep the playbook up to date.

A sales training company, or one trainer?

A sales training company suits a large team that wants a set course and a workshop for 20. For a team of one to ten, one trainer who builds the scripts from your own calls and coaches afterwards usually gets further, for less.

Will you make the calls for us?

No. I don’t make cold calls for clients. I’ll train your team, write the scripts and build the follow-up so their calls go further.

Is cold calling still legal in the UK?

Yes, with rules: screen against TPS and CTPS, show your number, say who you are. My cold calling article covers the details.

Written by Gareth Wray (G.), marketing consultant in Ipswich with 12 years in sales. Last updated .

Sources and further readingTelephone Preference ServiceICO: direct marketing and PECR

The other five
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