Gareth Wray 07451 260050 Book a free call
Gareth Wray (G.) · Ipswich, Suffolk

The Marketing ConsultantWho Does The Work

Stop relying on referrals. I build the website, funnels, SEO and CRM that bring UK small businesses a steady flow of enquiries, with 12 years of sales behind every page.

Free, 15 minutes, no pitch. I’ll search your business before we speak.

It’s been a game changer for my business to get more views online and more business overall. Matt Henderson, SEO and AI search audit · see the video reviews
  • 12 yearsin sales first
  • 6 servicesone person
  • From £995a month, cancel any month
Gareth Wray, marketing consultant in Ipswich, against a violet paint-splash background
Unlimitely website
MN Online Coach website
The Marketing G website
MN Online Coach lead magnet page
1 Week Sites website
Unlimitely lead-cost calculator
MN Online Coach calorie calculator
SEO audit score screen

Does this sound familiar?

Most of your new work comes from referrals. There’s no time to do any marketing. Priorities change every week. And there’s no plan holding any of it together.

That’s what I fix.

The problem

What it costs you.

Each of these feels small on its own. Together they keep a good business stuck. Tap or hover a card to see what each one is really costing you.

01

Most of your work comes from referrals.

What it costs you

Referrals are great until they dry up. With no process bringing in new enquiries, revenue goes up and down, and your growth depends on other people remembering to recommend you. One quiet month and the pipeline is empty.

02

There’s no time to do any marketing.

What it costs you

So the people who’d buy from you don’t know you exist. You lean even harder on referrals, fewer of the right clients find you, and growth hits a ceiling you can’t work your way through.

03

Priorities change every week.

What it costs you

A new tool, a new idea, a new must-do. Jobs get started and never finished, time and money leak away, and every decision adds to the pile. The long-term goals keep getting pushed back.

04

There’s no plan holding it together.

What it costs you

Marketing only happens when work dries up. You change direction every few weeks, spend money on things that don’t work, and can’t tell which bits do. Meanwhile, competitors with a plan keep turning up first.

The fix

How it works.

You get the plan and the person to do the work, without hiring anyone. Book a call, choose a plan, then send requests and I work through them in the order you set.

Best for service businesses of 1–10 people that sell something worth about £2,000 a month or more.

Three simple steps to get started

  1. 1

    Book a free 15-minute call

    I search your business the way your buyers do before we speak, and show you what I find. No pitch.

  2. 2

    Choose your plan

    From £995/mo. One page to sign, month to month, so you can change plans, pause, or cancel any month.

  3. 3

    Send your requests

    Your client portal is ready in week one. Add what you need, put it in order, and I start with the highest priority.

Gareth Wray, marketing consultant in Ipswich
Why me?

Marketing built by someone who spent 12 years in sales.

I started on the phones in 2014 and spent the next twelve years selling: telesales, B2B accounts, inbound and outbound. I was a top-three seller on a team of 18, and in 2024 I managed a team of more than 20 agents. Since 2023 I’ve been building the marketing too: websites, funnels, and the CRMs behind them.

I know what happens after a lead comes in, because I was usually the one picking up the phone. Everything I build is judged by whether it turns into a conversation with a buyer.

What that means for you.

  • Marketing built around the sales. Pages, funnels, and follow-up are shaped by how buyers actually decide, and by what makes them pick up the phone.
  • Help for whoever does the selling. Scripts, playbooks and objection handling from someone who’s used them on a live sales floor.
  • One person, start to finish. The person you speak to is the person who does the work. There’s no account manager in between.
  • Straight answers. Every update shows what moved and what didn’t. If something isn’t working, I’ll tell you and change it.
More about me and the full career line
The menu

Digital marketing services for small businesses.

One person, six jobs, one monthly fee. Add requests in your client portal and put them in order. Small jobs take one to two days, and you own everything.

What I've done

Case studies and reviews from clients.

Every project is labelled paid, service swap, cohort or my own. Every number says where it came from. See all 8

Meta Ads Manager results for the old and new Rich and Niche ads, with the new ad creative
Ad creative · Cohort project · 2025

Rich and Niche Academy

Rebuilt the image and copy of an existing Meta ad around what the buyer wanted, then split-tested it against the original. Same campaign, same audience.

Click-through rate
4.94% → 8.74%
Clicks
1,257 → 4,063

Figures from my published case study, two-week test. Reported by me; ad-account export not shown.

“Definitely give Gareth a try if you’re looking for a full stack marketer.”
RichRich and Niche Academy

Rich · Rich and Niche Academy

The Unlimitely homepage: Sign £125k in extension work, not twenty quotes for price-shoppers
Website · SEO · Service swap · 2026

Unlimitely

A 29-page search-led site for a lead-generation agency: pages built around what builders search for, six comparison pages, three guides and two free tools.

Built in
2 sprints
Live
23 Sep 2026

No search numbers yet. Built in exchange for help with ads, not paid in cash.

“It’s not just going to be some AI slop, it’s going to be next level.”
Lewis FordUnlimitely · Service swap

Lewis Ford · Unlimitely · Service swap

The MN Online Coach website homepage
Website · Lead magnets · Service swap · 2026

MN Online Coach

A coaching website with free tools and lead magnets wired into email capture, so the business no longer depends on one social platform.

Early sign-ups
30

Reported in my case study from organic promotion; the period differs between two write-ups, so treat as indicative.

“Within a few hours, it will come back to you perfect.”
Mac NowickiMN Online Coach · Service swap

Mac Nowicki · MN Online Coach · Service swap

0:31
Matt HendersonSEO and AI search audit
Also from clients
“It’s been a game changer for my business to get more views online and more business overall.”
Matt Henderson · SEO and AI search audit

Want results like these? Start with a free 15-minute call. No pitch.

Choosing help

Marketing consultant, freelancer, fractional CMO or agency?

If you need the advice and the work done, without a long contract, a marketing consultant who builds is usually the best fit for a small business. Here’s how the options compare.

CompareMeAnother freelancerFractional CMOAgency
Who does the workThe person you speak toOne person, one skillUsually directs other peopleAn account team
RangeSix services, joined upNarrowStrategy and leadershipWide, often in silos
Plan and strategyIncludedRarelyThe main jobOften extra
CommitmentMonth to monthPer projectUsually a monthly retainerOften 6–12 months
PriceFrom £995/moVaries by jobOften several thousand pounds a monthUsually more, plus set-up fees

Agency vs freelancer vs fractional CMO, compared in full

Common questions

Questions small businesses ask a marketing consultant.

Something else? Email [email protected] or call 07451 260050.

What does a marketing consultant do?

A marketing consultant works out why your marketing isn’t bringing in enquiries and what to fix first. Most stop at advice. I carry on and build the fix myself: the website, the funnel, the search work, the CRM and the sales scripts.

How much does a marketing consultant cost in the UK?

Rates vary widely, from hourly advice to monthly retainers. My plans are £995, £1,950 or £3,950 a month, with unlimited requests worked one at a time. If you only need advice, a strategy call is £125 an hour.

Should I hire a marketing consultant, a fractional CMO or an agency?

It depends on whether you need direction, hands, or both. A fractional CMO sets strategy and usually directs other people. An agency brings a team, often on a 6 to 12 month contract. I plan the work and do it myself, month to month, from £995.

Is a marketing subscription cheaper than hiring a marketing manager?

Usually, for a small business. A full-time hire means a salary plus employer’s National Insurance, pension, tools and your time managing them. A subscription is one monthly fee covering six services, and you can pause or cancel before your next billing date.

Why does a sales background matter in marketing?

Because marketing only counts when it turns into sales conversations. I spent 12 years in sales before becoming a digital marketing consultant, so I build pages, funnels and follow-up around how buyers decide, and around what a salesperson needs to close the deal.

Do you only work with businesses in Ipswich and Suffolk?

No. I’m based in Ipswich and work with small businesses across the UK and in other English-speaking countries. Everything runs through your client portal, messages and short calls, so you don’t need to be local.

Is there a contract or a minimum term?

There’s a one-page agreement covering scope, data, ownership and notice. It runs month to month, so you can pause or cancel before your next billing date.

How quickly will I see results?

Quick fixes land in days. Search and AI visibility take months. The first 30 days set up tracking and the plan, so you can see what’s changing.

Who isn’t this for?

If you need a big team running paid ads, PR or cold calls on your behalf, an agency that does that will suit you better. I don’t offer those, and I’d rather say so up front.

Free help

Free marketing guides, templates and articles.

Free · 15 minutes · No pitch

Book your free 15-minute call.

Pick a time on the right. I'll search you the way your buyers do before we speak, and tell you what I find. If I can help, I'll say which plan and why. If I can't, I'll say that too.

Prefer to write or call? [email protected] · 07451 260050 · or run the six-minute search check.