You don’t show up for your own service.
Search what you do plus your town. If it’s competitors and directories, you’re invisible.
Service 03 of 06 · SEO and GEO
An SEO consultant who gets you found on Google and in AI search.
I’m a freelance SEO consultant for UK small businesses. I fix what stops Google reading your site, find the searches your buyers actually make and write the pages that answer them, so you show up on Google and get named when someone asks ChatGPT, Perplexity or Gemini who to hire. One person doing the work, from £995 a month.
Free, 15 minutes, no pitch. I’ll search your business before we speak.
Definitely give Gareth a try if you’re looking for a full stack marketer.Rich, Rich and Niche Academy · see the video reviews
- From £995a month, cancel any month
- 1–2 daysfor a quick job
- 12 yearsin sales first
Sites I’ve designed and built
Sound familiar?
Signs your SEO isn’t working.
Buyers search you, or ask ChatGPT, and find someone else. SEO gets you found on Google. GEO gets you named when people ask ChatGPT, Perplexity or Gemini. Both come down to the same thing: clear pages that answer what your buyers actually ask, on a site search engines can read.
AI tools don’t mention you.
Ask ChatGPT for the best firm like yours nearby. If you’re not in the answer, a growing share of buyers never hear of you.
Your details don’t match.
Different addresses and phone numbers across Google, LinkedIn and directories confuse search engines and buyers.
What done looks like
What good SEO looks like for a small business.
These are the four things I build towards and check every month. If one of them isn't true yet, that's where the next request goes, so you always know what has changed and why.
- 01A list of the searches worth winning
- 02Pages that answer them properly
- 03A site search engines can read
- 04A baseline, then a monthly check
How it works
How I work as your SEO consultant.
Six steps from first call to a monthly routine. The fixes come before the new pages, because new pages can’t rank on a site Google struggles to read.
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A 15-minute call
You tell me what you sell and who buys it. I search for you while we talk.
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Audit and AI baseline
Technical health, what you rank for now, and what ChatGPT and Google’s AI Overviews say about you.
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Keyword map
One buyer search per page, chosen by intent and how winnable it is.
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Fix the foundations
Indexing, speed, schema and listings, in order of what’s costing you most.
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Write the pages that sell
Service pages first, then articles that answer the questions buyers ask before they enquire.
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Measure and repeat
Search Console, enquiries by source and AI answers, checked every month, with the next fix chosen from what moved.
The jargon
SEO, AEO, GEO and LLM SEO in plain English.
Four names for overlapping jobs. Google says AI answers run on its normal search systems, so good SEO is still most of the work.
- SEO
- Search engine optimisation. Getting your pages ranked on Google and Bing for the searches buyers make.
- AEO
- Answer engine optimisation. Writing pages so the answer appears in featured snippets, People also ask and Google’s AI Overviews.
- GEO
- Generative engine optimisation. Getting your business named and linked when people ask ChatGPT, Perplexity or Gemini.
- LLM SEO
- Another name for GEO, from large language model. Same job: clear facts about you, on your site and on sites AI tools trust.
Your options
SEO consultant, SEO agency or an AI SEO tool?
All three can get a small business found on Google. The difference is who does the work, who checks it and what you’re left with.
An SEO consultant (me)
- Who does the work
- The person you talk to
- Typical cost
- Plans from £995 a month, with SEO alongside your other marketing
- AI search
- Included: the same pages and facts get you cited
- Best for
- Small businesses that want search and the marketing around it from one person
An SEO agency
- Who does the work
- A team, often with an account manager in between
- Typical cost
- Agency retainers for small UK businesses typically run £500 to £1,500 a month
- AI search
- Often a £295 to £599 a month add-on
- Best for
- Large sites and crowded national markets
An AI SEO tool
- Who does the work
- Software drafts and publishes; you check it
- Typical cost
- A monthly software fee, plus your time
- AI search
- Depends on the tool
- Best for
- Teams with time to edit and fact-check
Cost
How much does an SEO consultant cost in the UK?
With me, SEO and GEO sit inside the monthly plans: articles, listing fixes, technical reviews and AI visibility checks are standard requests from £995 a month. A full SEO and GEO foundation is a big build, included on Growth Desk at £1,950 and Partner at £3,950. UK SEO consultants average £374 a day on YunoJuno, and Whito puts small-business agency retainers at £500 to £1,500 a month. If SEO is all you need, a specialist may cost less.
What SEO costs in the UK
£995
a month on Foundations: articles, listings, technical reviews and AI checks
£1,950
a month on Growth Desk, with an SEO foundation as your big build
£3,950
a month on Partner, big builds included
Included
AI search, in every plan at no extra cost
£374
a day, the UK average for an SEO consultant on YunoJuno
Proof
SEO and AI search results, done before.
My own site: 566 search impressions and a ChatGPT citation in its first 30 days (reported by me). See all work
Website · SEO / GEO · Own project · 2026
1 Week Sites
Positioning, brand, offer and site structure for my own web studio, then 30 days of search and AI-answer work.
- Search impressions
- 566
- ChatGPT citations
- 1
First 30 days, reported by me. No clicks, enquiries or sales claimed for that period.
Website · SEO · Service swap · 2026
Unlimitely
A 29-page search-led site for a lead-generation agency: pages built around what builders search for, six comparison pages, three guides and two free tools.
- Built in
- 2 sprints
- Live
- 23 Sep 2026
No search numbers yet. Built in exchange for help with ads, not paid in cash.
AI · Lead magnet · Own project · 2026
1 Week Sites
A free web app that audits a site for search and AI visibility, built as a lead magnet for my web studio.
- Built as
- Free lead magnet
No usage or lead results claimed.
Original researchMy study: 77% of Suffolk firms are invisible to AI search
Want results like these? Start with a free 15-minute call. No pitch.
Straight answer
What I won’t promise.
I can’t guarantee rankings, a date or a mention in ChatGPT, and anyone who does is guessing. Listing and technical fixes can show within weeks; new pages usually take two to six months to settle. If you need enquiries this month, fix the website and follow-up first.
Questions
Questions about hiring an SEO consultant.
Something else? Email [email protected] or call 07451 260050.
Free tool Six-minute search checkWhat does an SEO consultant do?
An SEO consultant finds out why a site isn’t getting search traffic that turns into enquiries, then fixes it: technical problems, keyword targeting, page structure, content and listings. With me, that now includes how you show up in AI answers too.
How much does an SEO consultant cost in the UK?
UK SEO consultants average £374 a day on YunoJuno, and Whito’s 2026 study of UK agency retainers puts small businesses at £500 to £1,500 a month. With me, SEO runs on monthly plans from £995, alongside anything else on your marketing list.
Freelance SEO consultant or SEO agency?
A freelance SEO consultant is one person who does the work you discuss, usually for less than an agency charges. An agency brings a bigger team, which suits large sites and crowded national markets. For a small business site, one experienced person is normally enough.
Can you guarantee rankings?
No, and be wary of anyone who does. Google decides rankings, not me. I’ll show you what’s moving every month, what I changed and what I’d do next.
How long does SEO take?
Fixes to listings and technical problems can show within weeks. New pages usually take two to six months to settle.
Do you do AI SEO and GEO as well?
Yes, in every plan. ChatGPT and Google’s AI Overviews lean on the same foundations as Google search: clear pages that answer what buyers ask, and consistent facts about you on sites they trust.
Do I need llms.txt or special schema for AI search?
No. Google says AI Overviews need no special files or markup, so I don’t sell them. I add schema only where it helps Google read the page, such as your services and FAQs.
Do you work with businesses outside Suffolk?
Yes. I’m based in Ipswich and work with small businesses across the UK. SEO is done remotely, so you don’t need to be local.
The other five
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Websites
Fast, clear sites that turn a search into an enquiry.
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Lead generation
Landing pages, lead magnets and follow-up that join up.
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Sales training
Scripts, playbooks and follow-up from 12 years on the phones.
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AI & Automation
AI set up properly, so it saves hours instead of adding work.
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CRM
A CRM that catches every lead and chases them for you.
Free · 15 minutes · No pitch
Get found on Google and in ChatGPT.
Book a free 15-minute look. I’ll search for what you sell, ask ChatGPT who it recommends, and tell you the first fix I’d make.
Prefer to write or call? [email protected] · 07451 260050 · or run the six-minute search check.